Donatella versaceGianni Versace S.p.A. (pronounced [ˈdʒɑnnːi verˈsatʃe]), usually referred to as Versace, is an Italian fashion label founded by Gianni Versace in 1978.
The first Versace boutique was opened in Milan's Via della Spiga in 1978, (though the Versace family are from Reggio Calabria) and its popularity was immediate. Today, Versace is one of the world's leading international fashion houses. Versace designs, markets and distributes luxury clothing, accessories, fragrances, makeup and home furnishings under the various brands of the Versace Group.
There are several lines which make up Versace Group. They are:
- Gianni Versace Couture
- Versace Jeans Couture
- Versace Home Collection
- Versus
- Versace Collection
- It also operates a hotel, the Palazzo Versace.
Gianni Versace Couture, which contains high-end, often handmade apparel, jewellery, watches, fragrances, cosmetics and home furnishings, is the House's main line. Traditionally, this is the only line presented on the runway which is shown during Milan's fashion week, but this has not been strictly the case in recent years.
Couture dresses in this line may cost about $10,000 and suits cost approximately $5,000. Donatella Versace directly heads this line and designs a vast amount of the items. Many of the accessories and home furnishings are licenced through Rosenthal and other Versace Jeans Couture, a casual clothing line, focuses on informal clothing: high-end denim and classic Gianni Versace print shirts. It is readily available and comparably affordable.
This line is distributed through 56 boutiques and flagship stores, and 1800 multi-brand points of sale, including Internet-based shops.
Versace has taken the fashion industry by storm the last few years with Donatella's independent, strong woman inspired collection, but at the same time making it look sexy, fierce, and chic.
source: wikipedia
